Two Scoops*
*plus an extra for Mindy
RAISIN BRAN
Beloved actress, comedian, screenwriter and producer, Mindy Kaling is a fan of Raisin Bran. In fact she is so much of a fan that she needs extra raisins to kick her 10PM bowl of Raisin Bran into high gear before bed. And she let us all know on Twitter.
We also highly recommend this lifestyle and want to help Mindy continue her tradition by sending her extra raisins for her cereal- the EXACT exclusive raisins we put into our boxes. Each of our boxes has two scoops, and we are making sure Mindy gets an extra scoop, just for her. In addition to the raisins, we sent a beautiful jar for her to keep them in on her counter, raisin scoops, and PJs so she is ready for bed after her bowl.
Mindy was so moved by our gift that she posted it on her instagram stories for all 6.4 million of her followers to see.
A tweet sparked an idea that got millions of eyes on our brand with a huge celebrity within days.
ROLE
Art Director
CLIENT
Raisin Bran
AGENCY
Weber Shandwick
EXECUTIVE CREATIVE DIRECTOR
Jeff Immel