SKITTLES PRIDE 2022

SKITTLES

For the past two years, Skittles has celebrated Pride Month in June with special, colorless packs of the iconic candies with the all-gray packaging representing the brand's support of the LGBTQ+ community and causes. This year, however, we brought the color back, this time giving the rainbow over to a different kind of expression with designs by six artists in the LGBTQ+ community to share how they "see the rainbow" every day.

SOCIAL LAUNCH

PACK ARTISTS

Each of the five Pride packs has a QR code that takes consumers to a virtual studio. There, they can learn more about the artists and their work as well as the inspiration behind it.

LANDING PAGE

pride.skittles.com

VIRTUAL STUDIOS

On the landing page, when you click on an artist pack it takes you to their virtual studio. In each artists’ virtual studio, you can scroll around and learn more about the artists. You can learn more about the artists by reading their bios, artists’ statements, and quotes about their work. You can see photos of the artists’ and click on our artist’s videos to see them talk about their work and what pride means to them. There are links to the artist’s websites, stores, and social media so you can follow the rainbow and support the artists’ all year long, not just during Pride Month. We have also hidden freebie skittles throughout the landing page and if you find one you can enter to win merch from the artists. At the edges of each studio you can click to easily be taken to the next artist’s studio so you can keep learning more about the artist’s and their amazing work.