MARCH MUSTACHE COLLECTION
PRINGLES
It’s tourney time, and Pringles is turning its attention from hoops to hair (facial hair, that is,) celebrating a full court of sensational ‘staches with the new, limited-edition Pringles March Mustache Collection.
Mr. P is sidelining his signature mustache, while Gonzaga’s Drew Timme, UVA’s Ben Vander Plas and Duke’s Dariq Whitehead sub in their iconic sporty ‘staches as Team Pringles’ starting lineup. Featuring Pringles Original, Cheddar Cheese, BBQ and Sour Cream and Onion flavors, this limited-edition can collection is the ultimate snack ‘stache to enjoy all tournament long and a flavorful ode to the long history of superstar ‘staches.
To get fan’s hands on these cans, we encouraged them to show off their tourney-inspired ’stache game (a real grown mustache or a fake one used to get the look) on Instagram using #PringlesMarchMustacheEntry to be entered for a chance to win the complete collection.
PLAYER CAN DESIGNS
TEASE
Drew Timme teased a new potential ‘stache inspired by Mr. P for his followers.
LAUNCH
On launch day Darren Rovell, a trusted sport business analyst, posted our cans on twitter; calling Pringles March ‘Stache Cans “The Best of March Madness”
MAILER
INSTAGRAM STORIES
RESULTS
FAN ‘STACHES
ROOTING FOR Timme in ELITE EIGHT
MEDIA COVERAGE
And the craziest part of all is that we executed the whole campaign in 10 days.
ROLE
Art Director
CLIENT
Pringles
AGENCY
Weber Shandwick
EXECUTIVE CREATIVE DIRECTOR
Jeff Immel
CREATIVE DIRECTOR
Allyson Hoar
ASSOCIATE CREATIVE DIRECTOR
Nick Drew