The brief presented to the contestants of the 2023 Young Lions competition was for the Creative Ladder. 

The Creative Ladder is an organization that helps students from all backgrounds learn about creative careers and offers leadership training for those beginning their journeys.

We were asked to create a strategic PR campaign raising awareness for Creative Ladder’s Career Finder Quiz, a quiz aspiring creatives can take to see what careers would be a fit based on their interests.

We found a strategic way in that reached our audience (ages 16-21) on the platforms and using voices they look for in their day to day.

The brief presented to the contestants of the 2022 Young Lions competition was for the Leukemia and Lymphoma Society. 

We were asked to create a strategic PR campaign raising awareness for blood cancer, reaching a target of avid gamers and social media users ages 16-35. 

We found a strategic way in that was unexpected, fun, and fully delivered on the ask.